# Superworker

> Superworker helps ecommerce brands decide where to spend to grow. Scan a Shopify storefront for tracking issues, connect marketing data, and get findings with evidence and a recommended next move.

Scan your Shopify storefront, connect your marketing data, investigate what changed, and see what to fix, test, stop, or scale next.

Superworker is for ecommerce brands on shopify and the teams responsible
for their growth. It starts from only a store URL: browsing agents inspect
key storefront steps for observable tracking behavior (campaign-tag
persistence, conversion signals, journey coverage). Connecting data
sources unlocks investigation of spend, orders, customer mix, and
campaign performance, ending in a recommended action rather than another
report.

## How it works

1. **Scan the journey** — Superworker browses key storefront steps and checks observable campaign tags, conversion signals, journey coverage, and tracking behavior.
2. **Connect the relevant data** — Add Shopify and the marketing sources needed to investigate customers, orders, spend, and performance over time.
3. **Get your next move** — See the finding, supporting evidence, what remains uncertain, and the recommended action together.

## Questions Superworker investigates

- **Why did marketing performance change?** Investigate shifts across spend, orders, customer mix, campaigns, and the signals used to measure the result.
- **Which channel deserves more budget?** Compare the available evidence without treating one platform's attribution as the complete answer.
- **Are the numbers reliable enough to act on?** Find missing, conflicting, or uncertain signals before your team makes a decision based on them.

Example follow-up questions:

- Is the decline concentrated in new customers?
- Which campaigns changed the most?
- Could a tracking issue be affecting the result?
- What should we review before changing the budget?

## Data sources

Connectors: Shopify, Klaviyo, Google Ads, Meta Ads, Google Analytics 4, Google Sheets, Google Search Console, Triple Whale.

## Dashboards vs. Superworker

- Dashboards: Shows what happened. Superworker: Investigates why it changed.
- Dashboards: Assumes the inputs are reliable. Superworker: Checks observable tracking and attribution signals.
- Dashboards: Leaves your team to reconcile sources. Superworker: Keeps the relevant evidence together.
- Dashboards: Presents an answer without enough context. Superworker: Shows the evidence, interpretation, and open questions.
- Dashboards: Ends with another report. Superworker: Recommends a next move.

## FAQ

### What does the initial scan require?

Only your Shopify store URL. You do not need to connect Shopify or a marketing account for Superworker to begin inspecting externally observable tracking behavior.

### What can the scan verify?

The scan can report what its browsing agents directly observe, including campaign-tag persistence, visible conversion signals, journey coverage, and other observable tracking behavior. Private order, customer, campaign-cost, and account data require the relevant sources to be connected.

### What happens after the scan?

Connect Shopify and the marketing sources relevant to your question. Superworker uses that context to investigate performance, explain what changed, and recommend what to review or do next.

### Can I ask questions about my data?

Yes. After connecting your sources, you can ask questions in plain language and follow up while keeping the relevant evidence and assumptions in view.

### Does Superworker replace my current tools or agency?

It does not have to. Superworker can work across the tools, reports, spreadsheets, and partners you already use.

## Links

- [Website](https://superworker.ai)
- [Book a demo](https://cal.com/team/superworker/founders-call): Founder call; the store URL can be prefilled in the notes
- [App](https://beta.superworker.ai): Superworker app (beta)
- [Privacy policy](https://superworker.ai/privacy)
- [Terms of service](https://superworker.ai/terms)

Contact: oscar@superworker.ai